Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
In today’s digital age, your website is your digital store front – it’s what potential customers judge to determine whether they want to buy something from you. Here are 20 statistics about website design, and why you should make it a priority in 2019.
A technical SEO audit is a thorough and meticulous health check of a website. A high-quality audit will highlight the essential issues that must be fixed for your website to be roadworthy on Google and other search engines. Think of it like taking your car in for a service.
The Genesis framework is much loved by WordPress developers and marketers alike. It’s safe, fast and extremely SEO friendly. I’ve worked on hundreds of WordPress websites over the years and always enjoy coming across a Genesis one. Here are some of the reasons to love Genesis.
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. A marketer builds the path to your business for potential clients to follow and then keeps the path clear and well-lit.