Content Marketing & Strategy
Does your current copy provide value?
7 seconds! 7 seconds is all you have to capture someone's attention.
Over 55% of visitors will spend less than 7 seconds on a website. This percentage is increasing every month. Now more than ever, website content needs to stand out. To be the best!
Your message has to get across quickly and professionally.
Quality, professionally written content is absolutely key these days. Poorly written and keyword-stuffed copy does not work. It doesn’t rank or convert and it reflects badly on your business.
Your true value needs to shine out through captivating content, words that are spellbinding and that will be shared around the world.
A large part of any marketing plan needs to include content marketing and strategy.
Quality content to create awareness & build relationships.
Existing copy needs to be examined on a page-by-page basis. Does it convert? Does it establish trust? Most importantly, does your content provide value?
Identifying which content drives the right search presence. This can mean adding more engaging blog content, rewriting product and service pages or creating landing pages with better information.
Are you relating to people in their words, using the language they’d use to find you? People search for different things in different ways. Your content needs to reflect that.
Onsite content gaps need to be identified and addressed. Are your competitors rankings for terms and pages that you are missing?
Google needs fresh content to index. These freshness signals help rankings and build domain trust. A blog or news section is a necessity in todays internet. It's what connects you with your customers.
Creating captivating copy is a demanding task, but we have the expertise to do it for you. I’ve worked with numerous professional writers for many years. We have the skills to write anything required on any subject.
What is content marketing?
Content marketing is the process of creating, publishing and sharing online media (like blog posts, videos, white papers and case studies) to drive interest in a product or service that a business provides.
What are the benefits of content marketing?
There are many benefits of content marketing. For example, it:
• Increases the visibility of your brand.
• Develops lasting relationships with your audience.
• Improves brand awareness and recognition.
• Creates loyalty and trust with both customers and prospects.
• Helps you to build authority and credibility.
• Positions your business as an expert in your industry.
Do I need content marketing?
Think of your website like a shop on the high street. Location is everything. Without good footfall, your business won’t have customers.
In short: Without any visibility on the internet, your website won’t be seen by potential customers, and consequently, your business won’t make any sales.
What are the most common types of content marketing?
The most common types of content marketing include:
• Social media posts
• Case studies
• eBooks and white papers
• Checklists and templates