John Kramer

Services » Content Strategy and Marketing

Content Marketing & Strategy

Does your current copy provide value?

7 seconds!
7 seconds is all you have to capture someone’s attention.

Over 55% of visitors will spend less than 7 seconds on a website. This percentage is increasing every month. Now more than ever, website content needs to stand out. To be the best!

Your message has to get across quickly and professionally.

Quality, professionally written content is absolutely key these days. Poorly written and keyword-stuffed copy does not work. It doesn’t rank or convert and it reflects badly on your business.

Your true value needs to shine out through captivating content, words that are spellbinding and that will be shared around the world.

A large part of any marketing plan needs to include content marketing and strategy.

Quality content to create awareness & build relationships.

Content Audit

Existing copy needs to be examined on a page-by-page basis. Does it convert? Does it establish trust? Most importantly, does your content provide value?

Content Optimisation

Identifying which content drives the right search presence. This can mean adding more engaging blog content, rewriting product and service pages or creating landing pages with better information.

Language

Are you relating to people in their words, using the language they’d use to find you? People search for different things in different ways. Your content needs to reflect that.

Content Gaps

Onsite content gaps need to be identified and addressed. Are your competitors rankings for terms and pages that you are missing?

Freshness

Google needs fresh content to index. These freshness signals help rankings and build domain trust. A blog or news section is a necessity in todays internet. It’s what connects you with your customers.

Professional Copy

Creating captivating copy is a demanding task, but we have the expertise to do it for you. I’ve worked with numerous professional writers for many years. We have the skills to write anything required on any subject.

FAQs

Content marketing is the process of creating, publishing and sharing online media (like blog posts, videos, white papers and case studies) to drive interest in a product or service that a business provides.

There are many benefits of content marketing. For example, it:

  • Increases the visibility of your brand.
  • Develops lasting relationships with your audience.
  • Improves brand awareness and recognition.
  • Creates loyalty and trust with both customers and prospects.
  • Helps you to build authority and credibility.
  • Positions your business as an expert in your industry.

Today, yes.

Think of your website like a shop on the high street. Location is everything. Without good footfall, your business won’t have customers.

In short: Without any visibility on the internet, your website won’t be seen by potential customers, and consequently, your business won’t make any sales.

The most common types of content marketing include:

  • Blogging
  • Videos
  • Social media posts
  • Infographics
  • Case studies
  • eBooks and white papers
  • Checklists and templates
  • Interviews
John’s knowledge of SEO and content strategy is second to none and I wouldn’t hesitate in recommending him to anyone thinking of embarking on an online marketing project.
Carrie Larwood
Owner of Function Fixers
John is professional, knowledgeable, and very responsive. Highly recommended.
Katarina Hawkswood
Marketing Director – Joblogic

Interested?
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