CALDA Clinic: Ultra-luxury rehabilitation centre in Switzerland.
CALDA Clinic was seeking audience expansion to Russian and Arabic speakers. But with no clear language targeting and minimal organic traffic, brand awareness was low and sporadic.
In short, despite CALDA’s leading service, nobody was visiting the website, and the lack of design consistency meant brand touch-points felt disjointed.
We started with a technical audit and handled CALDA’s online marketing. With brand consistency in place and the website delivering stronger brand salience, we set to work on content.
We plugged in a powerful content strategy that delivered a massive 2500% uplift in organic traffic over 2 years. The CALDA Clinic ranks in the top 10 for dozens of keywords across differing languages – including Arabic and Russian, which are core markets for the business.
The Detailed Results
We manage CALDA’s digital marketing campaigns (organic and paid) across English, Russian & Arabic. We saw success with organic, so dialled down the paid support and focused in on dialling up the content velocity. This pivot in approach resulted in year-on-year business growth and organic search traffic saw an increase of over 1,300%.
The CALDA Clinic is now a market leader in luxury rehabilitation, specifically for Russian and Arabic languages. This was all achieved through rigorous keyword research that unearthed lucrative search terms and remarkable content that provide CALDA’s ideal customers with the answers they were looking for. The results prove it.
Top 10 Page 1 Google Rankings