In today’s digital age, your website is your digital store front – it’s what potential customers judge to determine whether they want to buy something from you.
A badly designed website, then, could see you losing out on customers, and, in some circumstances, could even be a big factor behind why businesses fail.
But there’s more to a good website than design. Prettiness is one thing, yes, but you need to consider your user experience, conversions and how fast your website is.
The main reasons why technical SEO audits are so important on existing sites.
Here are 20 statistics about website design, and why you should make it a priority in 2019.
- It takes 0.05 seconds for users to form an opinion about your website.
percentof negative website feedback was design related.
percentof adults think that a company’s mobile version of their website should be better than their desktop version.
percentof online consumers are less likely to return to a site if they’ve had a bad experience.
- Slow-loading websites cost retailers £1.73 billion in lost sales each year.
percentof people will stop engaging with a website if the content doesn’t look pretty on the page.
percentof website visitors will leave a company’s website if there’s no contact information ofphone number.
- Tablet internet consumption grew by 30
percentbetween December 2013 and December 2015.
percentof website visitors check out a company’s products/services page before looking at any other sections of the site.
- After reaching a company’s website via a referral site, 36
percentof visitors will click on the company’s logo to reach the homepage.
percentof agencies believe that a bad website user experience is a weakness for their clients.
percentof website users expect a maximum loading time of 2 seconds.
percentof consumers judge a business’s credibility by the design of its website.
percentof small business websites lack a call to action on their homepage.
percentof people will stop engaging with a website if images won’t load or take too long to long.
- Given 15 minutes to consume a piece of content, website users would rather read something beautifully designed than something plain.
- First impressions of a website are 94
percentof website visitors expect to see a product or service on the homepage.
percentof people use multiple screens sequentially.
- You’re 111.40 times more likely to sit through an episode of American Idol than you are to click a banner ad.
Make website design a priority in 2019
Website design isn’t just for the benefit of the human visitor. Good website design is directly related to rankings.
We build websites that work. Contact me today for further information.
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