20 statistics about website design in 2019

Web design John Kramer Marketing

In today’s digital age, your website is your digital store front – it’s what potential customers judge to determine whether they want to buy something from you.

A badly designed website, then, could see you losing out on customers, and, in some circumstances, could even be a big factor behind why businesses fail.

But there’s more to a good website than design. Prettiness is one thing, yes, but you need to consider your user experience, conversions and how fast your website is.

The main reasons why technical SEO audits are so important on existing sites.

Here are 20 statistics about website design, and why you should make it a priority in 2019.

  1. It takes 0.05 seconds for users to form an opinion about your website.
  2. 94 percent of negative website feedback was design related.
  3. 85 percent of adults think that a company’s mobile version of their website should be better than their desktop version.
  4. 88 percent of online consumers are less likely to return to a site if they’ve had a bad experience.
  5. Slow-loading websites cost retailers £1.73 billion in lost sales each year.
  6. 38 percent of people will stop engaging with a website if the content doesn’t look pretty on the page.
  7. 44 percent of website visitors will leave a company’s website if there’s no contact information of phone number.
  8. Tablet internet consumption grew by 30 percent between December 2013 and December 2015.
  9. 47 percent of website visitors check out a company’s products/services page before looking at any other sections of the site.
  10. After reaching a company’s website via a referral site, 36 percent of visitors will click on the company’s logo to reach the homepage.
  11. 77 percent of agencies believe that a bad website user experience is a weakness for their clients.
  12. 47 percent of website users expect a maximum loading time of 2 seconds.
  13. 75 percent of consumers judge a business’s credibility by the design of its website.
  14. 70 percent of small business websites lack a call to action on their homepage.
  15. 39 percent of people will stop engaging with a website if images won’t load or take too long to long.
  16. Given 15 minutes to consume a piece of content, website users would rather read something beautifully designed than something plain.
  17. First impressions of a website are 94 percent design related.
  18. 86 percent of website visitors expect to see a product or service on the homepage.
  19. 90 percent of people use multiple screens sequentially.
  20. You’re 111.40 times more likely to sit through an episode of American Idol than you are to click a banner ad.

Make website design a priority in 2019

Website design isn’t just for the benefit of the human visitor. Good website design is directly related to rankings.

We build websites that work. Contact me today for further information.

About John Kramer

My name is John Kramer, and I am a Malaga-based SEO fanatic. Marketing is my passion. With over 15 years of experience in digital, I am constantly energised by the ever-changing landscape of search. A seasoned marketer with a passion for helping small and mid-sized businesses succeed in the digital age. Proud father, husband, and outdoor enthusiast.