The Place Retreats: World-recognised therapy retreat in Bali, Indonesia.

The Times featured therapist Jean-Claude Chalmet needed a website to reflect the elegance and expertise of The Place Retreats. We custom-coded and diligently designed a website that delivered outstanding organic traffic increases over two years.

The Place retreat project - John Kramer Marketing


As a globally recognised therapist featured in The Times and the mind behind The Place Retreats, Jean-Claude Chalmet lacked a website that matched his impressive resume.

The Place’s existing website didn’t command the right authority or grant users a flowing and seamless experience. Google wasn’t feeling the trust either, as organic traffic was low and enquiries were being negatively impacted.

The Place offered a world-leading service, but Google’s top-3 rankings were surfacing competitors for important keywords.

HeadquartersBali, Indonesia
Our servicesWeb design, Marketing

White River Manor on a screen


Two custom-coded websites that were built from the ground up to rank on Google. One for the Place Retreats and the other for a personal site for Jean-Claude.

With the technical foundations in place, both sites saw good organic traffic growth and continue to perform today.

White River Manor on a screen

The Detailed Results

Firstly, a technical audit to uncover all the required changes for a full site rebuild. We assessed the existing site’s performance relative to its competitors and decided to rebuild it from the ground up.

The resulting website reflected the precision, elegance, and expertise of the mind behind The Place. We custom-coded every page, rolling out UX best practices to provide a seamless and flowing user journey.

Call-to-actions were positioned strategically throughout the site, and technical infrastructure was set to ensure Google would recognise and rank.

The result was an uplift in organic traffic of over 190% year-on-year. This consistent and compounding influx of relevant organic traffic directly impacts enquiries, which rose by over 60% year-on-year, across a two-year period. Our aim was to establish the authority and expertise that The Place deserved, and we landed top Google rankings across lucrative and relevant keywords for the therapy niche.

These results elevated The Place to its deserved position as a market leader in world-renowned therapy and psychological healing.


Top 3 Page 1 Google Rankings


Organic traffic increase 2022 – 2023


Enquiries increase

“We have been working with John Kramer since October 2019.

John is highly professional, organised, and skilled across a number of areas. He has greatly improved our website performance, ranking, and security.

John’s experience in the field goes far beyond SEO. He has worked with us on content creation, communications, marketing (online and offline), and events.

He has brought new ideas to the table and enabled their implementation.

Working with John is a pleasure because everything is always well organised, delivered on time, and on budget.”

David Sutcliffe
New Business Manager

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