What is a technical SEO audit?
Routine maintenance is essential to the smooth operation of many things in life, from your car to your marriage. Your website is no exception. A technical SEO audit is the first step...
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Why choose the Genesis framework
The Genesis framework is much loved by WordPress developers and marketers alike. It’s safe, fast and extremely SEO friendly. I've worked on hundreds of wordpress websites over the years and always enjoy...
4 reasons why you need a marketer
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
How semantic search can help small business
Search engines are developing faster than ever. The changes we've seen over the last few years, in particular, have been astounding. Search today is mobile, local and focused on satisfying intent rich...
How to optimise for search intent
Google owns 87.16 percent of the search engine market share. According to their website, their mission statement is ‘to organise the world's information and make it universally accessible and useful.’ In short,...
What is E-A-T? Google’s search quality acronym
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages...
Topic clusters: SEO’s next best thing
Introduced by HubSpot, topic clusters are an extremely effective way to optimise not just a single piece of content, but an entire content campaign. As HubSpot say themselves: The key is to...
4 reasons to personalise your online presence
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work...
5 tips and techniques for great SEO in 2018
68.3% percent of all traffic to a website comes from a search engine. Performed correctly, SEO can make or break many businesses. But it’s a tough nut to crack and companies often...
SEO basics: A step-by-step guide to beginner SEO in 2018
Search engine optimisation. In today’s digital landscape, it’s the most important aspect to business growth. In fact, more than 40 percent of revenue is captured by organic traffic, but businesses are still...
