The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
Google has always looked at relevant, up-to-date content as an important ranking factor. The difference is, given the 200+ other ranking factors Google uses to decide where to index content, freshness has never played as crucial a role (except in news related searches)… until now.
Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
In today’s digital age, your website is your digital store front – it’s what potential customers judge to determine whether they want to buy something from you. Here are 20 statistics about website design, and why you should make it a priority in 2019.
A technical SEO audit is a thorough and meticulous health check of a website. A high-quality audit will highlight the essential issues that must be fixed for your website to be roadworthy on Google and other search engines. Think of it like taking your car in for a service.