A technical SEO audit is a thorough and meticulous health check of a website. A high-quality audit will highlight the essential issues that must be fixed for your website to be roadworthy on Google and other search engines. Think of it like taking your car in for a service.
The Genesis framework is much loved by WordPress developers and marketers alike. It’s safe, fast and extremely SEO friendly. I’ve worked on hundreds of WordPress websites over the years and always enjoy coming across a Genesis one. Here are some of the reasons to love Genesis.
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. A marketer builds the path to your business for potential clients to follow and then keeps the path clear and well-lit.
Taking advantage of semantic search involves a return to basic values. It comes back to people, transparency and understanding. Semantic search is creating parity between small and big businesses. Here’s how to be visible on our semantic web.
Matching searchers intent is the key to successful marketing. Hummingbird took us from the realms of keywords to intent. Here’s how to meet, match and exceed your customers expectations.
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]