Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own perspective and its own internal experiences with SEO. From the article, there were three key takeaways: 1. Start small The first takeaway is […]
Is now the right time to outsource your marketing?
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you outsource your marketing efforts? Or hire someone internally? A valid question. And one most companies have. For some companies, particularly startups on a […]
How to optimise for featured snippets
Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6 percent of the clicks from the top result on Google. Earning featured snippet spots on Google is of vital importance to your SEO […]
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
The importance of fresh content
Google has always looked at relevant, up-to-date content as an important ranking factor. The difference is, given the 200+ other ranking factors Google uses to decide where to index content, freshness has never played as crucial a role (except in news related searches)… until now.
Who is your buyer persona and how do you develop one?
Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.