With more than one billion sites online, how will your ideal customers find you?
Organic search is the backbone of the internet. Ensuring your web presence is optimised for organic search should be an integral element of any marketing strategy.
According to Adweek.com, 81 percent of all purchases begin with an online search. The higher your site ranks in relevant searches, the more likely your customers will find and choose you. You cannot afford to miss these opportunities.
Organic SEO is about building a business that will work for you today and tomorrow. It's about branding, loyalty and developing a business that will last for years to come.
Google has publicly stated there are more than 200 signals that lead to a page being ranked organically. They are in continual flux. SEO is an extremely fast-paced and dynamic industry. You need professional advice to stay ahead of your competitors.
Stay Ahead. Be Visible.
Is your site getting cached and indexed correctly? Does it render as it should across all devices and browsers? Are there any technical issues that are holding you back? These are just some of the points raised in an initial audit. It's the starting point of any SEO campaign.
Real Time Reporting
Change is the only constant in organic SEO. You need to have information when you need it and fast. I work with advanced tracking software and programs that allow you to login and see your progress in real-time.
Are you targeting the right keywords on the right pages? Does your content match searchers intent? Are you addressing their questions? On-page SEO is so much more than keywords, it's about providing valuable content that converts. With careful planning, monitoring and tweaking your pages will perform.
Content is what connects you to your customers. Without good content, any SEO campaign is doomed to failure. Your content needs to be the best there is. I work with various professional writers who can provide prompt, carefully written copy for any industry.
Bespoke & Unique
No industry or business is the same. There is no one-size fits all solution. I work closely with you and your team to understand your goals and requirements. Together we devise and implement a plan to improve your digital presence.
Links work. A professionally managed and executed link building campaign can and will help your website rank. I have experience with all kinds of campaigns from internal/team-led ones to managed outreach and placements. I have the contacts and ability to get you valuable links.
What is SEO?
SEO stands for Search Engine Optimisation.
It is the practice of increasing organic traffic to a website and building a business’s brand awareness by making website pages, blog posts and other website content visible in the search engine results pages (SERPs).
There are many aspects to SEO, including Technical SEO, on-page SEO, keyword research and off-page SEO.
SEO is a marathon, not a sprint. It’s about building the right foundations for a highly visible, long lasting website, and subsequently, business.
Why is technical SEO important?
Technical SEO is the process of indexing in the search engine results pages by optimising a website’s performance.
Think of it like building a house: Without the right foundations, it will crumble.
Search engines judge your site based on technical checks, including status codes, website speed, mobile friendliness and the ability to crawl/render everything.
Without taking care of your technical SEO, your website won’t index properly and consequently, it won’t be seen by your target customer.
Does SEO work?
SEO (when performed correctly) directly correlates with good user experience, more website visibility and increased organic traffic over time.
Good SEO practices allow website visitors to find, access and absorb higher quality content much easier.
It also helps a business build a brand and website that converts better, and that lasts for years to come.
How long does SEO take?
Many SEO agencies will tell you that it takes four to six months to start seeing results.
But it’s important to note that there is no destination when it comes to SEO. It’s an iterative practice that requires attentive care and patience over time.
It requires a business to invest in a long-term strategy, not short-term quick wins.