December 7, 2022
Effective copywriting should speak directly to a specific audience. Great copy cuts through the noise and resonates with the reader. But understanding the reader is deeper than just an appreciation for what...
Read More of 6 Psychology-Based Copywriting Tips to Increase Conversions
November 21, 2022
Ask yourself, is your website converting properly? If it's not, the answer might be the microcopy. Let’s get one thing clear straight away, Microcopy isn’t all about the copy. Sure, excellent writing goes...
Read More of Microcopy: how tiny words can build big business
October 2, 2021
As a fundamental part of your conversion rate, context is something of which you must be aware at all times as you develop your website and other marketing materials. What is context?...
Read More of The importance of context in marketing
August 30, 2021
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google.Cut through the noise – answer the questions your customers have.Be a teacher...
Read More of The importance of answering customers’ FAQs
June 22, 2021
Summary A series of interesting insights from Conductor's Seth Besmertnik into the growing dominance of search marketing.Agility and being able to pivot quickly are key in our 'New Normal' marketing environment. 53%...
Read More of Top SEO Insights from Leading Companies
May 24, 2021
Summary Google's Prabhakar Raghavan announces a new technology called Multitask Unified Model (MUM) at Google I/O.MUM is similar to BERT and built on the same technology, but is said to be 1,000...
Read More of Google Introduces MUM To Ease Complex Queries
March 7, 2021
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of...
Read More of 6 Content Marketing Trends
June 1, 2020
If "necessity is the mother of invention," the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not...
Read More of New Normal Marketing
May 16, 2020
Local SEO connects businesses to local consumers. Local SEO has quickly become one of the most important parts of a successful digital marketing campaign. For many businesses, the most important part. And...
Read More of What is Local SEO?
April 19, 2020
We’re in the midst of a crisis unlike anything we’ve ever seen before. The accelerated spreading of COVID-19 has caused many economies across the globe to rapidly slow down and is leaving...
Read More of The 5 Stages of Pandemic Culture
February 28, 2020
In the last few years, search has seen drastic change. Google’s search engine results pages (SERPs) have evolved at a rate we’ve never seen before. There has been so much change that,...
Read More of The Pinball Pattern and the evolution of search
October 30, 2019
A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual...
Read More of Image SEO: A Step-by-Step Guide for BeginnersJohn Kramer
Paseo Marítimo Pablo Ruiz Picasso 10. Málaga, Spain
john@johnkramer.marketing
+34 667 26 87 97
