As a fundamental part of your conversion rate, context is something of which you must be aware at all times as you develop your website and other marketing materials. What is context? The context of a potential customer’s visit to your website (where they come from, what they’re looking for, the stage of the purchasing […]
The importance of answering customers’ FAQs
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google. Cut through the noise – answer the questions your customers have. Be a teacher – aim to become a thought leader in your industry. The way people purchase online is changing fast. Today’s internet users […]
Top SEO Insights from Leading Companies
Summary A series of interesting insights from Conductor’s Seth Besmertnik into the growing dominance of search marketing. Agility and being able to pivot quickly are key in our ‘New Normal’ marketing environment. 53% of all trackable website traffic comes from organic search. Brands in the US spent an estimated $79.27 billion on SEO in 2020, […]
Google Introduces MUM To Ease Complex Queries
Summary Google’s Prabhakar Raghavan announces a new technology called Multitask Unified Model (MUM) at Google I/O. MUM is similar to BERT and built on the same technology, but is said to be 1,000 times more powerful. MUM can multitask and is trained in 75 languages. MUM is also multimodal, meaning it understands information across text […]
6 Content Marketing Trends
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of content marketing and SEO has turned upside down. In this blog, I want to share six content marketing trends we’re seeing in 2021. […]
New Normal Marketing
If “necessity is the mother of invention,” the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not gather in groups, social and geographical isolation, many people have turned to digital for some semblance of normality. “If you think about long-term […]
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