In the last few years, search has seen drastic change. Google’s search engine results pages (SERPs) have evolved at a rate we’ve never seen before. There has been so much change that, today, in some cases, it’s no longer necessary, and some would even argue, undesirable, to rank top in the search results. This is […]
Image SEO: A Step-by-Step Guide for Beginners
A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual content is the most important content of all. Optimising your images for search engines, then, should be a big priority for your business […]
The 8 steps of a successful content marketing campaign
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month. There’s an awful lot of noise on the internet. Consequently, it’s now more difficult than ever to make your content stand out from […]
53% of all site traffic comes from organic search
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries. Organic traffic is outpacing growth in other channels. B2B companies generate 2X more revenue from organic search than from any other channel. In B2B, combined organic and […]
E-A-T: what is it and how can I use it in my business?
Expertise, Authority and Trust – these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced in a recent post on Google’s Webmaster Central blog – What webmasters should know about Google’s core updates. In this article, we’ll take […]
Key digital marketing statistics
Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]
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