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John Kramer

Digital marketing solutions as unique as your business

E-A-T: what is it and how can I use it in my business?

Posted on , by John Kramer

Expertise, Authority and Trust – these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines.  The importance of E-A-T was further reinforced in a recent post on Google’s Webmaster Central blog – What webmasters should know about Google’s core updates. In this article, we’ll take […]

Key digital marketing statistics

Posted on , by John Kramer

Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]

How Google does SEO: the 3 things to know

Posted on , by John Kramer

Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own perspective and its own internal experiences with SEO. From the article, there were three key takeaways: 1. Start small The first takeaway is […]

Is now the right time to outsource your marketing?

Posted on , by John Kramer

If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious.  But should you outsource your marketing efforts? Or hire someone internally? A valid question. And one most companies have. For some companies, particularly startups on a […]

How to optimise for featured snippets

Posted on , by John Kramer

Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6 percent of the clicks from the top result on Google. Earning featured snippet spots on Google is of vital importance to your SEO […]

Top 10 ways to write scannable content

Posted on , by John Kramer

The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]