There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of content marketing and SEO has turned upside down. In this blog, I want to share six content marketing trends we’re seeing in 2021. […]
New Normal Marketing
If “necessity is the mother of invention,” the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not gather in groups, social and geographical isolation, many people have turned to digital for some semblance of normality. “If you think about long-term […]
What is Local SEO?
Local SEO connects businesses to local consumers. Local SEO has quickly become one of the most important parts of a successful digital marketing campaign. For many businesses, the most important part. And this importance is just increasing. Although similar to normal SEO in the sense that local aims to increase your visibility organically, local and […]
The 5 Stages of Pandemic Culture
We’re in the midst of a crisis unlike anything we’ve ever seen before. The accelerated spreading of COVID-19 has caused many economies across the globe to rapidly slow down and is leaving lingering effects on consumer behaviour. Ones that we’re just beginning to see in China. A return to ‘normalcy’ won’t be quick and may […]
The Pinball Pattern and the evolution of search
In the last few years, search has seen drastic change. Google’s search engine results pages (SERPs) have evolved at a rate we’ve never seen before. There has been so much change that, today, in some cases, it’s no longer necessary, and some would even argue, undesirable, to rank top in the search results. This is […]
Image SEO: A Step-by-Step Guide for Beginners
A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual content is the most important content of all. Optimising your images for search engines, then, should be a big priority for your business […]
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