Think global, act local
Local online marketing is of vital importance, it allows you to reach local customers in your area, at precisely the moment they are looking for your services.
Every website needs some form of local presence irrespective of whether or not they deal with walk-in customers. It establishes trust and helps search engines understand what it is you do.
Ever since the pigeon update in 2015, local search optimisation continues to increase in importance. With the proliferation of mobile devices, all search has now become local.
The growing use of mobiles and recent algorithm updates have brought the user’s local search results to the forefront of search strategy.
Local and mobile go hand-in-hand Think global, act local
Google My Business
Every website should have a verified physical address using Google My Business. The listing should be properly registered and optimised. A properly optimised local presence establishes trust.
Reviews, schema markup, local citations and mentions, all help reinforce local signals.
NAP + W
Consistency is the backbone of local search. Your name, address, phone number and website needs to be consistent across all platforms and listings. This directly affects your rankings and with 86 per cent of people looking up the location of a business on Google Maps it needs to be exact.
Mobile and local go hand-in-hand. For any local presence to be successful you need a fast loading mobile-friendly website. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Local search traffic is extremely qualified and converts like no other. 78% of location-based mobile searches result in an offline purchase. 72% of consumers that perform a local search visit a store within 5 miles of their current location.
Conversion Rate Optimisation
With the explosion of mobile traffic, optimising for local traffic is of utmost importance. Small changes can lead to big results.