John Kramer

Services » Local SEO

Local SEO

Think global, act local

Local online marketing is of vital importance, it allows you to reach local customers in your area, at precisely the moment they are looking for your services.

Every website needs some form of local presence irrespective of whether or not they deal with walk-in customers. It establishes trust and helps search engines understand what it is you do.

Ever since the pigeon update in 2015, local search optimisation continues to increase in importance. With the proliferation of mobile devices, all search has now become local.

The growing use of mobiles and recent algorithm updates have brought the user’s local search results to the forefront of search strategy.

Local and mobile go hand-in-hand
Think global, act local

Google My Business

Every website should have a verified physical address using Google My Business. The listing should be properly registered and optimised. A properly optimised local presence establishes trust.

Local Optimisation

Reviews, schema markup, local citations and mentions, all help reinforce local signals.

NAP + W

Consistency is the backbone of local search. Your name, address, phone number and website needs to be consistent across all platforms and listings. This directly affects your rankings and with 86 per cent of people looking up the location of a business on Google Maps it needs to be exact.

Mobile Friendliness

Mobile and local go hand-in-hand. For any local presence to be successful you need a fast loading mobile-friendly website. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

Intent

Local search traffic is extremely qualified and converts like no other. 78% of location-based mobile searches result in an offline purchase. 72% of consumers that perform a local search visit a store within 5 miles of their current location.

Conversion Rate Optimisation

With the explosion of mobile traffic, optimising for local traffic is of utmost importance. Small changes can lead to big results.

FAQs

SEO stands for Search Engine Optimisation.

It is the practice of increasing organic traffic to a website and building a business’s brand awareness by making website pages, blog posts and other website content visible in the search engine results pages (SERPs).

There are many aspects to SEO, including Technical SEO, on-page SEO, keyword research and off-page SEO.

SEO is a marathon, not a sprint. It’s about building the right foundations for a highly visible, long lasting website, and subsequently, business.

Technical SEO is the process of indexing in the search engine results pages by optimising a website’s performance.

Think of it like building a house: Without the right foundations, it will crumble.

Search engines judge your site based on technical checks, including status codes, website speed, mobile friendliness and the ability to crawl/render everything.

Without taking care of your technical SEO, your website won’t index properly and consequently, it won’t be seen by your target customer.

SEO (when performed correctly) directly correlates with good user experience, more website visibility and increased organic traffic over time.

Good SEO practices allow website visitors to find, access and absorb higher quality content much easier.

It also helps a business build a brand and website that converts better, and that lasts for years to come.

Many SEO agencies will tell you that it takes four to six months to start seeing results.

But it’s important to note that there is no destination when it comes to SEO. It’s an iterative practice that requires attentive care and patience over time.

It requires a business to invest in a long-term strategy, not short-term quick wins.

John’s knowledge of SEO and content strategy is second to none and I wouldn’t hesitate in recommending him to anyone thinking of embarking on an online marketing project.
Carrie Larwood
Owner of Function Fixers
John is professional, knowledgeable, and very responsive. Highly recommended.
Katarina Hawkswood
Marketing Director – Joblogic

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