Costaluz Lawyers: Independent legal firm based in Spain.

Meticulous keyword research and remarkable content elevated CostaLuz Lawyers to market leaders in Spain. Our content-led approach educated customers on a range of legal topics, answering their burning legal questions. This generated outstanding results and continuous yoy growth of traffic and enquiries.


In the legal industry, trust is everything. Costaluz Lawyers offer some of the best legal counsel in Spain, but their website wasn’t conveying the right level of trust to the user or the search engine. Their content wasn’t answering any real-world problems, which was a massive missed opportunity to draw in new clients.

All the problems were rooted in the content approach. The Costaluz content wasn’t ranking for relevant keywords or generating organic traffic with the right intent. Prospects were looking to be educated and informed on complex legal questions, but Costaluz didn’t meet the search demand.

IndustryLegal Services
HeadquartersCadiz, Spain
Our servicesWeb design, Marketing

Calda Clinic on screen

The Solution

Firstly, a rebuild of the website to ensure the user experience was clear and simple. SEO fixes were provided to ensure Google could index the website and blog.

With the website crafted, we set to work on deep and detailed keyword research. We wanted to position CostaLuz as ‘teachers in their field‘, so we first had to discover the questions customers were asking. Once found, answering those questions became the building blocks of our content strategy. We published hundreds of articles across a range of Spanish legal topics. This built authority and expertise around real-world problems that customers were facing.

Soon, traffic and enquiries poured in. Customers discovered answers on the CostaLuz blog and sought bespoke counsel from the legal team via contact forms. The sales funnel was firing on all cylinders.

Calda Clinic on responsive screens

The Detailed Results

Our aim was to position Costaluz as ‘teachers in their field‘. In other words, execute a content strategy that built authority with Google and prospective customers.

Our keyword and content approach hinged on answering important legal questions. These topics ranged from tax benefits for property rental companies, extending long-term visas, Gibraltar’s free-trade zone, varying wealth taxes and much more.

We established a footprint of authority and expertise that returned against every imaginable search term for Spanish legal advice. If a gap appeared, we plugged it in with an article.

Spanish customers couldn’t stop seeing Costaluz Lawyers when they put a legal question to Google.

The results over 3 years were consistently staggering.

We drove over 400% YoY increase in organic traffic in the last year (2022 – 2023). Enquiries skyrocketed as customers continuously found answers to their legal problems and wanted to take things further with bespoke advice.

The content-led approach unlocked a sizeable and trusted online presence, with Costaluz ranking for 43 top 3 search results on Google. This firmly established them as market leaders in Spain.

We pride ourselves on building long-term, valuable relationships. Our clients trusted our vision, which unlocked 3 years of consistent growth and results.


Top 10 Keywords in Google Rankings


Organic traffic increase 2022 – 2023


Increase in enquiries

“As a Spanish Lawyer working for English-speaking Expats in Spain, I found the right person to direct my online marketing in John Kramer.

He understands both cultures and has been in the Expat industry for years. He is committed and meets his deadlines and plans, so…. I feel very safe after trying with a good number of companies before.

A very honest and transparent man!

Traffic and business have grown since hiring John. So… what else could I ask for?”
Maria Luisa Castro
CEO and founder

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