Here’s a collection of some interesting facts and figures from the digital marketing space.
This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis.
Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones are
- SEO
- PPC
- Content marketing
- Video marketing
- Social media marketing
- Email marketing
- Website design
Digital marketing statistics
By 2021, global retail e-commerce sales will reach $4.5 trillion
Shopify Plus, 2018
Over 51% of smartphone users have discovered a new company or product while searching on their smartphone
Google, 2018
B2B e-commerce sales are expected to outgrow B2C e-commerce sales by 2020
Ecommerce platforms, 2018
90% of searchers haven’t made their mind up about a brand before starting their search
Status Labs, 2018
By 2021 video advertising will grow to a €22 billion a year industry
eMarketer 2018
SEO statistics
Google is responsible for 94% of total organic traffic
Web Presence Soliutions, 2017
40% of people say they prefer to complete their entire shopping journey on mobile from research to purchase
Google/Heart+Mind Strategies, 2017
1s delay in mobile load times can impact mobile conversions by up to 20%
Google, 2017
75% of smartphone owners turn to search first to address their immediate needs
Google, 2016
76% of people who search on their smartphones for something nearby visit a business within a day
Google, 2016
28% of searches for something nearby result in a purchase
Google, 2016
30% of mobile searches are related to location
Google, 2016
50% of search queries are four words or longer
Wordstream, 2016
70-80% of search engine users are only focusing on the organic results
MarTech, 2018
Video content is 50 times more likely to drive organic search results than plain text
Omnicore, 2018
PPC statistics
64.6% of people click on Google ads when they are looking to buy an item online
Wordstream, 2016
The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network
Wordstream, 2016
The average clickthrough rate in Adwords across all sectors is 1.91% for search and 0.35% for display
Wordstream, 2016
66% of buyer-intent keywords are paid clicks
Clever Clicks, 2018
Content Marketing statistics
55% of marketers say blog creation is their top inbound marketing priority
HubSpot, 2018
One in ten blog posts is compunding, meaning organic search increases their traffic over time
Hubspot, 2016
Content marketing gets three times more leads than paid search
Content marketing Instistue, 2017
Social media statistics
79% of people online use Facebook
Pew Research Center, 2016
76% of adults use Facebook daily
Sprout social, 2016
74% of people say they use Facebook for professional purposes
HubSpot, 2017
Instagram mobile ad revenue is expected to hit nearly $7 billion this year
Statista, 2018
Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September
TechCrunch, 2018
Instagram makes up 28.2% of Facebook’s mobile ad revenue
TechCrunch, 2018
CEOs on Linkedin have an average of 930 connections
Linkedin, 2017
In the past two years, content consumption on LinkedIn has increased by 21%
HubSpot, 2016
59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved
Lyfe Marketing, 2018
About 3.03 billion people are on social media around the globe
Bizzfree, 2018
Video marketing statistics
Product videos can increase purchases by 144%
Neil Patel, 2017
Almost 50% of internet users look for videos related to a product or service before visiting a store
Google, 2016
53% of smartphone users feel more favourable towards companies whose mobile sites or apps provide instructional video content
Google, 2015
Video drives 157% increase in organic traffic from the SERPs
Wordstream, 2018
YouTube has over a billion users, almost one-third of all people on the internet
Youtube, 2016
65% of senior executives navigate to a site after viewing a related YouTube video
Single Grain, 2018
32% of consumers engage with branded video on YouTube
Tubular Insights, 2017
Website design statistics
It takes 0.05 seconds for users to form an opinion about your website
Taylor&Francis, 2011
85% of adults think that a company’s mobile website should be as good or better than their desktop website
Invision, 2015
94 percent of negative website feedback was design related
John waters, 2014
You’re 111.40 times more likely to sit through an episode of American Idol than you are to click a banner ad
Solve Media, 2011
Judgments on website credibility are 75% based on a website’s overall aesthetics.
British Computer society, 2009
