Key digital marketing statistics

Web design John Kramer Marketing

Here’s a collection of some interesting facts and figures from the digital marketing space.

This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis.

Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones are

  • SEO
  • PPC
  • Content marketing
  • Video marketing
  • Social media marketing
  • Email marketing
  • Website design

Digital marketing statistics

By 2021, global retail e-commerce sales will reach $4.5 trillion

Shopify Plus, 2018

Over 51% of smartphone users have discovered a new company or product while searching on their smartphone

Google, 2018

B2B e-commerce sales are expected to outgrow B2C e-commerce sales by 2020

Ecommerce platforms, 2018

90% of searchers haven’t made their mind up about a brand before starting their search

Status Labs, 2018

By 2021 video advertising will grow to a €22 billion a year industry

eMarketer 2018

SEO statistics

Google is responsible for 94% of total organic traffic

Web Presence Soliutions, 2017

40% of people say they prefer to complete their entire shopping journey on mobile from research to purchase

Google/Heart+Mind Strategies, 2017

1s delay in mobile load times can impact mobile conversions by up to 20%

Google, 2017

75% of smartphone owners turn to search first to address their immediate needs

Google, 2016

76% of people who search on their smartphones for something nearby visit a business within a day

Google, 2016

28% of searches for something nearby result in a purchase

Google, 2016

30% of mobile searches are related to location

Google, 2016

50% of search queries are four words or longer

Wordstream, 2016

70-80% of search engine users are only focusing on the organic results

MarTech, 2018

Video content is 50 times more likely to drive organic search results than plain text

Omnicore, 2018

PPC statistics

64.6% of people click on Google ads when they are looking to buy an item online

Wordstream, 2016

The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network

Wordstream, 2016

The average clickthrough rate in Adwords across all sectors is 1.91% for search and 0.35% for display

Wordstream, 2016

66% of buyer-intent keywords are paid clicks

Clever Clicks, 2018

Content Marketing statistics

55% of marketers say blog creation is their top inbound marketing priority

HubSpot, 2018

One in ten blog posts is compunding, meaning organic search increases their traffic over time

Hubspot, 2016

Content marketing gets three times more leads than paid search

Content marketing Instistue, 2017

Social media statistics

79% of people online use Facebook

Pew Research Center, 2016

76% of adults use Facebook daily

Sprout social, 2016

74% of people say they use Facebook for professional purposes

HubSpot, 2017

Instagram mobile ad revenue is expected to hit nearly $7 billion this year

Statista, 2018

Instagram hit 1 billion monthly users in June 2018, after hitting 800 million monthly users in September

TechCrunch, 2018

Instagram makes up 28.2% of Facebook’s mobile ad revenue

TechCrunch, 2018

CEOs on Linkedin have an average of 930 connections

Linkedin, 2017

In the past two years, content consumption on LinkedIn has increased by 21%

HubSpot, 2016

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved

Lyfe Marketing, 2018

About 3.03 billion people are on social media around the globe

Bizzfree, 2018

Video marketing statistics

Product videos can increase purchases by 144%

Neil Patel, 2017

Almost 50% of internet users look for videos related to a product or service before visiting a store

Google, 2016

53% of smartphone users feel more favourable towards companies whose mobile sites or apps provide instructional video content

Google, 2015

Video drives 157% increase in organic traffic from the SERPs

Wordstream, 2018

YouTube has over a billion users, almost one-third of all people on the internet

Youtube, 2016

65% of senior executives navigate to a site after viewing a related YouTube video

Single Grain, 2018

32% of consumers engage with branded video on YouTube

Tubular Insights, 2017

Website design statistics

It takes 0.05 seconds for users to form an opinion about your website

Taylor&Francis, 2011

85% of adults think that a company’s mobile website should be as good or better than their desktop website

Invision, 2015

94 percent of negative website feedback was design related

John waters, 2014

You’re 111.40 times more likely to sit through an episode of American Idol than you are to click a banner ad

Solve Media, 2011

Judgments on website credibility are 75% based on a website’s overall aesthetics.

British Computer society, 2009

About John Kramer

My name is John Kramer, and I am a Malaga-based SEO fanatic. Marketing is my passion. With over 15 years of experience in digital, I am constantly energised by the ever-changing landscape of search. A seasoned marketer with a passion for helping small and mid-sized businesses succeed in the digital age. Proud father, husband, and outdoor enthusiast.