Paid Search Marketing
Drive relevant traffic and customers to your site now.
Paid search advertising is the most targeted and powerful advertising medium available in the world today.
There more than 3 billion searches a day and this number is increasing exponentially. With paid search marketing (PPC) you can target people searching for queries relating to your business in the moment, making sure that only relevant users see your ads.
There is no marketing medium that is as powerful nor as transparent as PPC. You can drive highly qualified and relevant traffic to your site instantaneously.
By definition you only show ads to people who have already expressed interest in what you sell, and you only pay when they choose to learn more. It's a completely fluid marketplace.
Drive New Customers & Sales Now
The choice is yours: you can target users using text ads, images and/or video.
Auction Based System
You only pay for the traffic that comes to your site. It's an auction based system. You choose and set your bids.
The 3 Rs of PPC
1. Reach 2. Relevance and 3. ROI - return on investment. You measure advertising effectiveness in the moment and adjust it accordingly.
Complete Transparency and Control
You choose who can see your ads by keywords, topic selection and placement. You set the price you are willing to pay for each person.
Target customers by keyword, interests, contextual targeting, remarketing, location, time of day and device.
I am Google PPC Certified with an option in advanced search.
What is PPC?
PPC (or pay-per-click) is online advertising.
It is a strand of digital marketing whereby advertisers pay a fee each time one of their ads is clicked. It short, it’s a way of buying visits to your site, rather than attempting to ‘earn’ them organically through good SEO practice.
There are different ways to do PPC. You can advertise on social media, on other websites and on Google’s search engine results pages.
What are Google Ads?
There are more than 1.2 trillion searches on Google each year. It’s no surprise, then, that Google Ads is the most popular way to advertise your business online.
Google Ads lets your business pay money to appear at the top of the search engine results pages (and other areas of Google) without needing good SEO. The advertiser bids on chosen keywords and lets them pay on a per-click basis.
Each business will compete with other advertisers for space in the search engine results pages. Google will reward advertisers based on factors including:
• Quality of adverts
• Relevance of keywords
• Size of budget
Google also looks at an advertiser's Ad Rank. This is a metric calculated by multiplying cost-per-click bid against quality score (which includes click-through rate, relevance and content quality). This means that regardless of budget size, every advertiser has a chance of getting visibility.
How much does PPC cost?
There is no definitive answer here. Pay-per-click advertising works like an auction. Essentially, the more money you pay for it, the higher chance you have of receiving results.
Will PPC work for me?
This depends on three things. Firstly, what type of business you are; secondly, how good your PPC strategy is; and thirdly, how willing you are to spend money on pay-per-click campaigns.
It’s best to view PPC as an add-on to organic SEO efforts. If you’re after quick, short-term results, PPC is your answer. But be wary that it won’t help you build sustainable traffic over time.