Ask yourself, is your website converting properly? If it's not, the answer might be the microcopy. Let’s get one thing clear straight away, microcopy isn’t all about the copy. Sure, excellent writing goes...
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google.Cut through the noise – answer the questions your customers have.Be a teacher...
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of...
We’re in the midst of a crisis unlike anything we’ve ever seen before. The accelerated spreading of COVID-19 has caused many economies across the globe to rapidly slow down and is leaving...
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries.Organic traffic is outpacing growth...
Expertise, Authority and Trust - these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced...
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you...
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
"When I'm making a film, I'm the audience."- Martin scorsese Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your...
60 percent of marketers create at least one piece of content per day. Whether that’s a blog post, a short video or a podcast, content is king. But it’s not the content...
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
Search engines are developing faster than ever. The changes we've seen over the last few years, in particular, have been astounding. Search today is mobile, local and focused on satisfying intent rich...
