There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of content marketing and SEO has turned upside down. In this blog, I want to share six content marketing trends we’re seeing in 2021. […]
The 5 Stages of Pandemic Culture
We’re in the midst of a crisis unlike anything we’ve ever seen before. The accelerated spreading of COVID-19 has caused many economies across the globe to rapidly slow down and is leaving lingering effects on consumer behaviour. Ones that we’re just beginning to see in China. A return to ‘normalcy’ won’t be quick and may […]
53% of all site traffic comes from organic search
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries. Organic traffic is outpacing growth in other channels. B2B companies generate 2X more revenue from organic search than from any other channel. In B2B, combined organic and […]
E-A-T: what is it and how can I use it in my business?
Expertise, Authority and Trust – these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced in a recent post on Google’s Webmaster Central blog – What webmasters should know about Google’s core updates. In this article, we’ll take […]
Is now the right time to outsource your marketing?
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you outsource your marketing efforts? Or hire someone internally? A valid question. And one most companies have. For some companies, particularly startups on a […]
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]