A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries. Organic traffic is outpacing growth in other channels. B2B companies generate 2X more revenue from organic search than from any other channel. In B2B, combined organic and […]
E-A-T: what is it and how can I use it in my business?
Expertise, Authority and Trust – these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced in a recent post on Google’s Webmaster Central blog – What webmasters should know about Google’s core updates. In this article, we’ll take […]
Is now the right time to outsource your marketing?
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you outsource your marketing efforts? Or hire someone internally? A valid question. And one most companies have. For some companies, particularly startups on a […]
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
Who is your buyer persona and how do you develop one?
Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.
How to explain content marketing so you can get approvals
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.