November 21, 2022
Ask yourself, is your website converting properly? If it's not, the answer might be the microcopy. Let’s get one thing clear straight away, Microcopy isn’t all about the copy. Sure, excellent writing goes...
Read More of Microcopy: how tiny words can build big business
August 30, 2021
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google.Cut through the noise – answer the questions your customers have.Be a teacher...
Read More of The importance of answering customers’ FAQs
March 7, 2021
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of...
Read More of 6 Content Marketing Trends
April 19, 2020
We’re in the midst of a crisis unlike anything we’ve ever seen before. The accelerated spreading of COVID-19 has caused many economies across the globe to rapidly slow down and is leaving...
Read More of The 5 Stages of Pandemic Culture
October 19, 2019
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries.Organic traffic is outpacing growth...
Read More of 53% of all site traffic comes from organic search
August 25, 2019
Expertise, Authority and Trust - these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced...
Read More of E-A-T: what is it and how can I use it in my business?
July 7, 2019
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you...
Read More of Is now the right time to outsource your marketing?
April 28, 2019
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
Read More of Top 10 ways to write scannable content
February 5, 2019
"When I'm making a film, I'm the audience."- Martin scorsese Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your...
Read More of Who is your buyer persona and how do you develop one?
February 1, 2019
60 percent of marketers create at least one piece of content per day. Whether that’s a blog post, a short video or a podcast, content is king. But it’s not the content...
Read More of How to explain content marketing so you can get approvals
January 11, 2019
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
Read More of 4 reasons why you need a marketer
November 5, 2018
Search engines are developing faster than ever. The changes we've seen over the last few years, in particular, have been astounding. Search today is mobile, local and focused on satisfying intent rich...
Read More of How semantic search can help small businessJohn Kramer
Paseo Marítimo Pablo Ruiz Picasso 10. Málaga, Spain
john@johnkramer.marketing
+34 667 26 87 97
