The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. A marketer builds the path to your business for potential clients to follow and then keeps the path clear and well-lit.
Taking advantage of semantic search involves a return to basic values. It comes back to people, transparency and understanding. Semantic search is creating parity between small and big businesses. Here’s how to be visible on our semantic web.
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work to upkeep your business’s digital personality, even if your business has a clean sheet. But, putting in the time to hone your niche […]