Effective copywriting should speak directly to a specific audience. Great copy cuts through the noise and resonates with the reader. But understanding the reader is deeper than just an appreciation for what...
Ask yourself, is your website converting properly? If it's not, the answer might be the microcopy. Let’s get one thing clear straight away, microcopy isn’t all about the copy. Sure, excellent writing goes...
As a fundamental part of your conversion rate, context is something of which you must be aware at all times as you develop your website and other marketing materials. What is context?...
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google.Cut through the noise – answer the questions your customers have.Be a teacher...
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of...
If "necessity is the mother of invention," the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not...
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month....
Here's a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank's blog post and infographic. I'll be adding to these on a...
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
Have you ever updated an old piece of content? Well in 2019, Google will now favour you in the search engine results pages (SERPs) for doing so. Freshness signals are increasingly important...
60 percent of marketers create at least one piece of content per day. Whether that’s a blog post, a short video or a podcast, content is king. But it’s not the content...
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages...
