As a fundamental part of your conversion rate, context is something of which you must be aware at all times as you develop your website and other marketing materials. What is context? The context of a potential customer’s visit to your website (where they come from, what they’re looking for, the stage of the purchasing […]
The importance of answering customers’ FAQs
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google. Cut through the noise – answer the questions your customers have. Be a teacher – aim to become a thought leader in your industry. The way people purchase online is changing fast. Today’s internet users […]
6 Content Marketing Trends
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of content marketing and SEO has turned upside down. In this blog, I want to share six content marketing trends we’re seeing in 2021. […]
New Normal Marketing
If “necessity is the mother of invention,” the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not gather in groups, social and geographical isolation, many people have turned to digital for some semblance of normality. “If you think about long-term […]
The 8 steps of a successful content marketing campaign
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month. There’s an awful lot of noise on the internet. Consequently, it’s now more difficult than ever to make your content stand out from […]
Key digital marketing statistics
Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]