December 7, 2022
Effective copywriting should speak directly to a specific audience. Great copy cuts through the noise and resonates with the reader. But understanding the reader is deeper than just an appreciation for what...
Read More of 6 Psychology-Based Copywriting Tips to Increase Conversions
November 21, 2022
Ask yourself, is your website converting properly? If it's not, the answer might be the microcopy. Let’s get one thing clear straight away, Microcopy isn’t all about the copy. Sure, excellent writing goes...
Read More of Microcopy: how tiny words can build big business
October 2, 2021
As a fundamental part of your conversion rate, context is something of which you must be aware at all times as you develop your website and other marketing materials. What is context?...
Read More of The importance of context in marketing
August 30, 2021
Summary Search engines are now global question answering machines. When people need answers, they turn to the likes of Google.Cut through the noise – answer the questions your customers have.Be a teacher...
Read More of The importance of answering customers’ FAQs
March 7, 2021
There’s no doubt about it, 2020 was a rocky year, and for many businesses, things dramatically changed. Companies downsized, workers went remote, and everything went digital. In the last year, the world of...
Read More of 6 Content Marketing Trends
June 1, 2020
If "necessity is the mother of invention," the coronavirus has forced all of us to rethink our daily lives. Travel bans, school closures, over 2.8 billion people on lockdown, recommendations to not...
Read More of New Normal Marketing
October 19, 2019
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month....
Read More of The 8 steps of a successful content marketing campaign
July 29, 2019
Here's a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank's blog post and infographic. I'll be adding to these on a...
Read More of Key digital marketing statistics
April 28, 2019
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
Read More of Top 10 ways to write scannable contentMarch 3, 2019
Have you ever updated an old piece of content? Well in 2019, Google will now favour you in the search engine results pages (SERPs) for doing so. Freshness signals are increasingly important...
Read More of The importance of fresh content
February 1, 2019
60 percent of marketers create at least one piece of content per day. Whether that’s a blog post, a short video or a podcast, content is king. But it’s not the content...
Read More of How to explain content marketing so you can get approvals
September 20, 2018
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages...
Read More of What is E-A-T? Google’s search quality acronymJohn Kramer
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john@johnkramer.marketing
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