Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month. There’s an awful lot of noise on the internet. Consequently, it’s now more difficult than ever to make your content stand out from […]
Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
Google has always looked at relevant, up-to-date content as an important ranking factor. The difference is, given the 200+ other ranking factors Google uses to decide where to index content, freshness has never played as crucial a role (except in news related searches)… until now.
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]