Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
The importance of fresh content
Google has always looked at relevant, up-to-date content as an important ranking factor. The difference is, given the 200+ other ranking factors Google uses to decide where to index content, freshness has never played as crucial a role (except in news related searches)… until now.
How to explain content marketing so you can get approvals
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
What is E-A-T? Google’s search quality acronym
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]
Topic clusters: SEO’s next best thing
Introduced by HubSpot, topic clusters are an extremely effective way to optimise not just a single piece of content, but an entire content campaign. As HubSpot say themselves: The key is to start thinking in terms of topics you want to own, not just keywords. This allows you to own a ‘sphere of influence’ on […]