Here’s a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank’s blog post and infographic. I’ll be adding to these on a regular basis. Digital marketing covers a wide spectrum of fields and is basically anything that improves your online presence. The most recognised ones […]
How Google does SEO: the 3 things to know
Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own perspective and its own internal experiences with SEO. From the article, there were three key takeaways: 1. Start small The first takeaway is […]
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
How to explain content marketing so you can get approvals
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
What is E-A-T? Google’s search quality acronym
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]
5 tips and techniques for great SEO in 2018
93 percent of all traffic to a website comes from a search engine. Performed correctly, SEO can make or break many businesses. But it’s a tough nut to crack and companies often fail to understand it. With so much change, it’s challenging to even keep up with emerging trends. But that’s what we’re here for. […]