Effective copywriting should speak directly to a specific audience. Great copy cuts through the noise and resonates with the reader. But understanding the reader is deeper than just an appreciation for what...
Here's a collection of some interesting facts and figures from the digital marketing space. This post was inspired by Point Blank's blog post and infographic. I'll be adding to these on a...
Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own...
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
60 percent of marketers create at least one piece of content per day. Whether that’s a blog post, a short video or a podcast, content is king. But it’s not the content...
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages...
68.3% percent of all traffic to a website comes from a search engine. Performed correctly, SEO can make or break many businesses. But it’s a tough nut to crack and companies often...
Search engine optimisation. In today’s digital landscape, it’s the most important aspect to business growth. In fact, more than 40 percent of revenue is captured by organic traffic, but businesses are still...
