Is now the right time to outsource your marketing?
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you...
Small business marketing
Top 10 ways to write scannable content
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
The importance of fresh content
Have you ever updated an old piece of content? Well in 2019, Google will now favour you in the search engine results pages (SERPs) for doing so. Freshness signals are increasingly important...
Who is your buyer persona and how do you develop one?
"When I'm making a film, I'm the audience."- Martin scorsese Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your...
20 statistics about website design in 2019
In today’s digital age, your website is your digital store front - it’s what potential customers judge to determine whether they want to buy something from you. A badly designed website, then,...
What is a technical SEO audit?
Routine maintenance is essential to the smooth operation of many things in life, from your car to your marriage. Your website is no exception. A technical SEO audit is the first step...
Why choose the Genesis framework
The Genesis framework is much loved by WordPress developers and marketers alike. It’s safe, fast and extremely SEO friendly. I've worked on hundreds of wordpress websites over the years and always enjoy...
4 reasons why you need a marketer
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
How semantic search can help small business
Search engines are developing faster than ever. The changes we've seen over the last few years, in particular, have been astounding. Search today is mobile, local and focused on satisfying intent rich...
4 reasons to personalise your online presence
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work...
SEO basics: A step-by-step guide to beginner SEO in 2018
Search engine optimisation. In today’s digital landscape, it’s the most important aspect to business growth. In fact, more than 40 percent of revenue is captured by organic traffic, but businesses are still...
