Is now the right time to outsource your marketing?
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you...
If you want to scale up your business, attract more customers, get more leads and make more money, then you need to invest in marketing. That much is obvious. But should you...
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your...
Have you ever updated an old piece of content? Well in 2019, Google will now favour you in the search engine results pages (SERPs) for doing so. Freshness signals are increasingly important...
"When I'm making a film, I'm the audience."- Martin scorsese Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your...
In today’s digital age, your website is your digital store front - it’s what potential customers judge to determine whether they want to buy something from you. A badly designed website, then,...
Routine maintenance is essential to the smooth operation of many things in life, from your car to your marriage. Your website is no exception. A technical SEO audit is the first step...
The Genesis framework is much loved by WordPress developers and marketers alike. It’s safe, fast and extremely SEO friendly. I've worked on hundreds of wordpress websites over the years and always enjoy...
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
Search engines are developing faster than ever. The changes we've seen over the last few years, in particular, have been astounding. Search today is mobile, local and focused on satisfying intent rich...
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work...
Search engine optimisation. In today’s digital landscape, it’s the most important aspect to business growth. In fact, more than 40 percent of revenue is captured by organic traffic, but businesses are still...