June 22, 2021
Summary A series of interesting insights from Conductor's Seth Besmertnik into the growing dominance of search marketing.Agility and being able to pivot quickly are key in our 'New Normal' marketing environment. 53%...
Read More of Top SEO Insights from Leading Companies
May 16, 2020
Local SEO connects businesses to local consumers. Local SEO has quickly become one of the most important parts of a successful digital marketing campaign. For many businesses, the most important part. And...
Read More of What is Local SEO?
February 28, 2020
In the last few years, search has seen drastic change. Google’s search engine results pages (SERPs) have evolved at a rate we’ve never seen before. There has been so much change that,...
Read More of The Pinball Pattern and the evolution of search
October 30, 2019
A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual...
Read More of Image SEO: A Step-by-Step Guide for Beginners
October 19, 2019
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month....
Read More of The 8 steps of a successful content marketing campaign
October 19, 2019
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries.Organic traffic is outpacing growth...
Read More of 53% of all site traffic comes from organic search
August 25, 2019
Expertise, Authority and Trust - these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced...
Read More of E-A-T: what is it and how can I use it in my business?
July 28, 2019
Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own...
Read More of How Google does SEO: the 3 things to know
April 28, 2019
Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6...
Read More of How to optimise for featured snippets
February 5, 2019
"When I'm making a film, I'm the audience."- Martin scorsese Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your...
Read More of Who is your buyer persona and how do you develop one?
January 27, 2019
Routine maintenance is essential to the smooth operation of many things in life, from your car to your marriage. Your website is no exception. A technical SEO audit is the first step...
Read More of What is a technical SEO audit?
January 11, 2019
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. Marketer belongs to that category of...
Read More of 4 reasons why you need a marketerJohn Kramer
Paseo Marítimo Pablo Ruiz Picasso 10. Málaga, Spain
john@johnkramer.marketing
+34 667 26 87 97
