Centres for Health and Healing: Three recovery centres in Canada.
Before a marketing strategy could be considered, the website needed auditing. The Centres For Health & Healing website wasn’t pulling in organic traffic, and enquiries were being negatively impacted. There was no authority with search engines or the end customer.
Overall business growth was stagnant, and a competitive sector meant they were falling behind bigger players. Without an effective content approach, prospects were discovering the competition first.
A custom-coded website that was built from the ground up to rank on Google. The user experience was streamlined to ensure customers had a clear path to arrange a consultation.
With the foundations in place, we drew up a content strategy that positioned Centres for Health & Healing as market leaders in their Ontario locality. This drove 148% YoY growth in organic traffic, and 89 keywords ranked in Google’s top 10 results. Over a 3 year period, the business became a thought leader in a competitive rehabilitation space.
The Detailed Results
We’ve been working with Centres For Health & Healing for over 3 years. Through this mutual investment in a long-term vision, we’ve unlocked outstanding results.
This has been achieved through compounding organic growth, driven by a content strategy focused on rehabilitation thought leadership and reinforcing trust signals. At the root of our content is meticulous keyword research seeking achievable, relevant, and high-volume search terms.
The content covered topics such as alcohol addiction, dealing with loss, gambling recovery, mental health, and more to provide readers with answers to complex and delicate subject matters. The content was carefully researched and written in conjunction with CFHH’s team.
Over time, this strategy has attracted thousands of visitors a month and established Centres for Health & Healing as a thought leader online and a market leader for Ontario recovery.
Top 10 Page 1 Google Rankings
Organic traffic increase 2022 – 2023