Accolade Events – Corporate Events, London.

Meet Accolade Events, a dynamic corporate event company based in the heart of London. Founded in 2000 by Mandy Applegate and Jane Chapman, two passionate event planners who shared a unique approach to creating unforgettable experiences. Their journey began with a Hollywood-themed party for a major corporate client, setting the stage for almost two decades of remarkable event planning. Today, Accolade Events proudly continues to serve those very clients who recognized their expertise from the start, treating them like family.


Accolade Events wanted to refresh their online look without losing their connection with loyal clients. Their goal was to attract new customers, showcase their event planning skills, and continue building trust and top-notch service.

IndustryCorporate Events
HeadquartersLondon, UK
Our servicesWeb design, Marketing

Accolade Desktop Mockup

The Solution

Accolade Events embarked on a transformation journey with us. We initiated a complete website overhaul to provide a sleek and intuitive platform that mirrored their creativity and professionalism.

The new website became a showcase of their extensive event portfolio and the hallmark of their commitment to excellence. Our digital marketing strategy focused on boosting their online visibility and attracting new clients. With keyword research, engaging content, and strategic outreach, we ensured that Accolade Events shone brightly in the competitive London event industry.

The Detailed Results

The impact of our efforts was tangible and transformative. Accolade Events’ new website became a testament to their dedication to quality, allowing clients to explore their services and previous successes effortlessly. The website also served as an essential tool for connecting with prospective clients, fostering trust, and showcasing their expertise.

Our digital marketing strategy bore fruit, significantly increasing Accolade Events’ online visibility. The company’s website ranked prominently in search engine results, attracting new clients seeking top-tier event planning services.

John is a real SEO artisan; he is an expert in his field, and I’ve no hesitation in recommending him.

I’ve had a website for nearly 20 years now, and along the way, I’ve experienced many, many so-called experts, all of whom have not delivered on their promises.

John is different; he won’t pretend that the problem is easily fixed, and he won’t give you unachievable timelines. He is meticulous in his approach and a white-hat SEO fanatic. His obsession with a technically perfect website is second to none.

He’s not interested in rankings (which, of course, does matter). He’s interested in how the traffic he sends to your site converts. It doesn’t matter how high you rank if you have no conversions. Conversions are king, as we all know, and once he finishes, you will convert.

John will ensure that your site is well looked after, he’ll be monitoring it with a very keen eye, and nothing will slip through the net with him.

When I approached John, he told me something that I didn’t want to hear, that I needed a new website. It was true, I did, and that’s why my previous one had delivered no conversions for quite some time. We spent a considerable amount of time getting every tiny minute detail correct; from the look and feel of the website to the navigational journey, everything had to be perfect.

Now we have an excellent site, the rankings are doing very, very well, and I am very happy. Don’t expect it to be quick but do expect it to be perfect. I wouldn’t look anywhere else for SEO.

A great bonus is that John is a really nice guy and very easy to talk to.
Mandy Applegate
Accolade Events

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