Accolade Events

Introducing Accolade Events, a dynamic London-based corporate event company. Founded in 2000 by Mandy Applegate and Jane Chapman, passionate event planners with a unique approach, Accolade Events still serves the same clients from over two decades ago, treating them like family.


At Accolade Events, they wanted to refresh their online look without losing their connection to their faithful clients. Their goal was to attract new customers, showcase their event-planning skills, and continue building trust by delivering top-notch service.

IndustryCorporate Events
HeadquartersLondon, UK
Our servicesWeb design, Marketing

Accolade Desktop Mockup

The Solution

With Accolade Events, we initiated a complete website overhaul to provide a sleek and intuitive platform that mirrored their creativity and professionalism.

The new website became a showcase of their extensive event portfolio and commitment to excellence. With keyword research, engaging content, and strategic outreach, our digital marketing strategy focused on boosting their online visibility and attracting new clients.

The Detailed Results

The impact of our efforts was tangible and transformative. The new website significantly increased online visibility, attracting new clients by enabling them to effortlessly explore Accolade Events’ services and previous successes.

The company’s website now ranks prominently in search engine results, fostering trust and allowing Accolade Events to shine brightly in the competitive London event industry.

“John is a real SEO artisan; he’s an expert in his field, and I’ve no hesitation in recommending him.

I’ve had a website for nearly 20 years now, and along the way, I’ve experienced many, many so-called experts, all of whom have not delivered on their promises.

John is different; he won’t pretend that the problem is easily fixed, and he won’t give you unachievable timelines. He’s meticulous in his approach and a white-hat SEO fanatic. His obsession with a technically perfect website is second to none.

He’s not interested in rankings (which, of course, does matter). He’s interested in how the traffic he sends to your site converts. It doesn’t matter how high you rank if you have no conversions. Conversions are king, as we all know, and once he finishes, you will convert.

John will ensure that your site is well looked after, he’ll be monitoring it with a very keen eye, and nothing will slip through the net with him.

When I approached John, he told me something that I didn’t want to hear, that I needed a new website. It was true, I did, and that’s why my previous one had delivered no conversions for quite some time. We spent a considerable amount of time getting every tiny minute detail correct; from the look and feel of the website to the navigational journey, everything had to be perfect.

Now we have an excellent site, the rankings are doing very, very well, and I’m very happy. Don’t expect it to be quick but do expect it to be perfect. I wouldn’t look anywhere else for SEO.

A great bonus is that John is a really nice guy and very easy to talk to.”
Mandy Applegate
Accolade Events

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