Having a professional social media presence is a necessity in today’s internet.
There are 2.80 billion global social media users in 2017, equalling 37% penetration.
Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost.
You need to know where your customers are and how to connect with them.
You need to be there, monitoring your customer’s conversations, answering their questions and watching the ever changing social media trends.
Social is changing incredibly quickly. 29% of smartphone users utilise general messaging apps, like Whatsapp, Viber, or Kik. As Facebook continues to test new methods for advertising through messenger, and customers demand a higher level of customer service, more businesses will look to utilise messaging ads and applications in the years to come.
With the rapid advances in machine learning, artificial intelligence (AI) and the appearance of ChatBots on the scene. Things look set take another massive swing. Stay tuned….
I can help identify your ideal customer demographic and assess where and how you should engage with them. Every social platform is different and caters for very different audiences. Most importantly, they have very differing intents.
I have worked with and trained teams in social media marketing for many years.
Think about your audience and see where they are most likely to follow your brand.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook) and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes). Facebook is an advertising medium you can’t afford to miss.
Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot) 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)
32% of teenagers consider Instagram to be the most important social network. Most Instagram users are between 18-29 years old, about six-in-ten online adults. Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite) Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer.
After Google, Youtube is the second biggest search engine in the world. The marketing potential on Youtube cannot be overstated. It’s huge.
93% of Pinterest users use the platform to plan or make purchases. More than 1 million LinkedIn users have published long-form content, with 160,000 long-form posts being published weekly and over 19.7 million SlideShare presentations have been uploaded to the platform. They cater for very different audiences who have differing intents.
Watch, Listen and Learn
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers. 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch) Companies need to go beyond their own channels and monitor those unbranded conversations in order to gain valuable insights and manage brand health.