Define | Test | Improve
Correctly installed and defined tracking is vital for any online presence.
Data needs to be properly collected, interpreted and acted upon. Every decision needs to be data driven. Without data we are blind.
Google Analytics, Google Tag Manager and Google Optimise are tools that I use daily and certified by Google to do so.
Conversion Rate Optimisation (CRO) is the process of increasing the trust your website creates with its visitors. I can help you achieve the online credibility you deserve.
CRO requires the proper use of statistics, software, A/B and Multivariate testing. I have years of experience using heat and click mapping tools, customer surveys and CRO software to improve conversions on your website
Data driven marketing. All decisons should be data driven.
I am Google Analytics and Google Tag Manager certified. Tracking and data collection needs to be implemented properly. It's something that needs to be correctly setup from the start.
Most existing Google analytics accounts have legacy problems and issues. Carrying out a full audit of all tracking, goal and event setup is standard and something I have years of experience doing. Your data needs to be trustworthy and actionable.
Goals and Conversions
What are your goals? Every business has different goals and desires. These need to be clearly defined, tracked and monitored. From telephone calls, form fills-ins, video views, to downloads. Everything can be tracked and assessed. Campaigns need to be carefully tagged and segmented.
Conversion Rate Optimisation
A/B testing and multivariant testing should be continual and ever present on all websites. You need to understand how people interact with your website and products. And then cater for them accordingly. Heat mapping software, surveys, user session videos and CRO software can all help.
Ecommerce sites need careful tracking, tagging and implementation to ensure that the data you collect is trustworthy and actionable. You need to know what makes money and why. You need to see where drops are occurring and identify areas for improvement. Goal funnels, enhanced ecommerce metrics and proper segmentation should be standard.
Data is useless unless it is properly assessed and actionable. Actionable insights are the missing link for companies that want to drive business outcomes from their data. Insights can then influence decisions and drive change. Your data needs to be clean, segmented and properly analysed.