When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. A marketer builds the path to your business for potential clients to follow and then keeps the path clear and well-lit.
Taking advantage of semantic search involves a return to basic values. It comes back to people, transparency and understanding. Semantic search is creating parity between small and big businesses. Here’s how to be visible on our semantic web.
Matching searchers intent is the key to successful marketing. Hummingbird took us from the realms of keywords to intent. Here’s how to meet, match and exceed your customers expectations.
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]
Introduced by HubSpot, topic clusters are an extremely effective way to optimise not just a single piece of content, but an entire content campaign. As HubSpot say themselves: The key is to start thinking in terms of topics you want to own, not just keywords. This allows you to own a ‘sphere of influence’ on […]
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work to upkeep your business’s digital personality, even if your business has a clean sheet. But, putting in the time to hone your niche […]