Matching searchers intent is the key to successful marketing. Hummingbird took us from the realms of keywords to intent. Here’s how to meet, match and exceed your customers expectations.
Google has hundreds of search ranking factors. Every time it reads a piece of content, it uses these ranking factors to determine how to index that content in its search engine results pages (SERPs). Nobody knows for sure how these ranking factors are used. Sure, content quality & length, AI signals/engagement metrics, click-through-rates and backlinks are […]
Introduced by HubSpot, topic clusters are an extremely effective way to optimise not just a single piece of content, but an entire content campaign. As HubSpot say themselves: The key is to start thinking in terms of topics you want to own, not just keywords. This allows you to own a ‘sphere of influence’ on […]
Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results, according to Moz. In today’s digitalised world, it takes a lot of work to upkeep your business’s digital personality, even if your business has a clean sheet. But, putting in the time to hone your niche […]
93 percent of all traffic to a website comes from a search engine. Performed correctly, SEO can make or break many businesses. But it’s a tough nut to crack and companies often fail to understand it. With so much change, it’s challenging to even keep up with emerging trends. But that’s what we’re here for. […]
Search engine optimisation. In today’s digital landscape, it’s the most important aspect to business growth. In fact, more than 40 percent of revenue is captured by organic traffic, but businesses are still failing to reap the rewards. Why? That’s a great question. In 2016, £48 billion ($65 billion USD) was spent by businesses on SEO. […]