Summary A series of interesting insights from Conductor’s Seth Besmertnik into the growing dominance of search marketing. Agility and being able to pivot quickly are key in our ‘New Normal’ marketing environment. 53% of all trackable website traffic comes from organic search. Brands in the US spent an estimated $79.27 billion on SEO in 2020, […]
What is Local SEO?
Local SEO connects businesses to local consumers. Local SEO has quickly become one of the most important parts of a successful digital marketing campaign. For many businesses, the most important part. And this importance is just increasing. Although similar to normal SEO in the sense that local aims to increase your visibility organically, local and […]
The Pinball Pattern and the evolution of search
In the last few years, search has seen drastic change. Google’s search engine results pages (SERPs) have evolved at a rate we’ve never seen before. There has been so much change that, today, in some cases, it’s no longer necessary, and some would even argue, undesirable, to rank top in the search results. This is […]
Image SEO: A Step-by-Step Guide for Beginners
A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual content is the most important content of all. Optimising your images for search engines, then, should be a big priority for your business […]
The 8 steps of a successful content marketing campaign
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month. There’s an awful lot of noise on the internet. Consequently, it’s now more difficult than ever to make your content stand out from […]
53% of all site traffic comes from organic search
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries. Organic traffic is outpacing growth in other channels. B2B companies generate 2X more revenue from organic search than from any other channel. In B2B, combined organic and […]
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