Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own perspective and its own internal experiences with SEO. From the article, there were three key takeaways: 1. Start small The first takeaway is […]
How to optimise for featured snippets
Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6 percent of the clicks from the top result on Google. Earning featured snippet spots on Google is of vital importance to your SEO […]
Who is your buyer persona and how do you develop one?
Marketing is about people. Good marketing is about understanding how your product or service can directly benefit a person. To market your business well, then, you must understand exactly who your customer is. To do this, we create buyer personas. Here’s how to go about it.
What is a technical SEO audit?
A technical SEO audit is a thorough and meticulous health check of a website. A high-quality audit will highlight the essential issues that must be fixed for your website to be roadworthy on Google and other search engines. Think of it like taking your car in for a service.
4 reasons why you need a marketer
When you ask someone what they do and get “marketer” as the answer, the chances are that you’ll nod vaguely and probably be none the wiser. A marketer builds the path to your business for potential clients to follow and then keeps the path clear and well-lit.
How semantic search can help small business
Taking advantage of semantic search involves a return to basic values. It comes back to people, transparency and understanding. Semantic search is creating parity between small and big businesses. Here’s how to be visible on our semantic web.