A picture is worth a thousand words. In fact, by 2020, voice and image search will dominate and dictate half of search engine rankings, and 32 percent of marketers believe that visual content is the most important content of all. Optimising your images for search engines, then, should be a big priority for your business […]
The 8 steps of a successful content marketing campaign
Today, at the time of writing this, 3,819,542 blog posts have been published, according to Worldometers live update. On WordPress blogs alone, 70 million new pieces of content are published each month. There’s an awful lot of noise on the internet. Consequently, it’s now more difficult than ever to make your content stand out from […]
53% of all site traffic comes from organic search
A recent study confirms the importance of organic search traffic. According to a study by BrightEdge: Organic search traffic accounts for an average of 53.3% across all industries. Organic traffic is outpacing growth in other channels. B2B companies generate 2X more revenue from organic search than from any other channel. In B2B, combined organic and […]
E-A-T: what is it and how can I use it in my business?
Expertise, Authority and Trust – these are the characteristics that comprise the acronym E-A-T, which has been featured extensively in recent Search Quality Rating Guidelines. The importance of E-A-T was further reinforced in a recent post on Google’s Webmaster Central blog – What webmasters should know about Google’s core updates. In this article, we’ll take […]
How Google does SEO: the 3 things to know
Earlier this year, Google released an article through their ‘Think with Google’ blog titled ‘Inside Google Marketing: 3 ways we think about SEO’. It wasn’t your usual article. Google shared its own perspective and its own internal experiences with SEO. From the article, there were three key takeaways: 1. Start small The first takeaway is […]
How to optimise for featured snippets
Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6 percent of the clicks from the top result on Google. Earning featured snippet spots on Google is of vital importance to your SEO […]