Almost 14 million search queries on Google have featured snippets in the search engine results pages (SERPs), according to a recent study conducted by Ahrefs. Better yet, featured snippets are stealing 8.6 percent of the clicks from the top result on Google. Earning featured snippet spots on Google is of vital importance to your SEO […]
The internet and mobile devices have radically changed how we consume content. Content needs to be fresh, simple and actionable. Most importantly, content needs to be scannable. Readers typically won’t read your article from start to finish. They will scan for the answers they are looking for and skip anything that is not relevant to […]
Google has always looked at relevant, up-to-date content as an important ranking factor. The difference is, given the 200+ other ranking factors Google uses to decide where to index content, freshness has never played as crucial a role (except in news related searches)… until now.
Content marketing is a complex sport. There are many moving parts, and if one train carriage is missing, the entire strategy will fall short. Explaining this to your boss is especially difficult, and when you struggle to present a good enough ROI, it becomes impossible. Here’s how to explain your content marketing strategy in simple terms so your boss can buy into it and let you get on with your job.
Introduced by HubSpot, topic clusters are an extremely effective way to optimise not just a single piece of content, but an entire content campaign. As HubSpot say themselves: The key is to start thinking in terms of topics you want to own, not just keywords. This allows you to own a ‘sphere of influence’ on […]